Gate B — Content
Owner: Content lead. Sign-off: written.
The 6 checks
Section titled “The 6 checks”| # | Check |
|---|---|
| B.1 | Every indexable page has a 40–80 word quick-answer first paragraph |
| B.2 | Every article has byline + bio + LinkedIn + credentials wired to JSON-LD Person schema |
| B.3 | At least three answer-oriented block types in active use across the site |
| B.4 | No indexable page under 200 words; no thin pages in llms-full.txt |
| B.5 | Deprecated pages: replacement URL set, banner visible, noindex, canonical points to replacement |
| B.6 | Primary-source citations on data-driven and comparative content |
Source items: Universal Requirements §§ 10–13; writing-side detail in the Content Playbook.