Pre-launch Gates
The three gates
Section titled “The three gates”| Gate | Owner | Items |
|---|---|---|
| A — Technical | Engineering | 16 |
| B — Content | Content lead | 6 |
| C — Measurement | Engineering + Marketing | 4 |
Gates are binary. “Mostly passing” is failing. Exceptions require the engagement lead’s written signature and a re-audit within 30 days.
No “shipped” if Gate C is skipped — the T=0 measurement baseline is non-negotiable. See What We Don’t Do § 8.