Post-launch & 90-day Checkpoint
Audit scanners change criteria. AI vendors change crawl behaviour. Citation tooling adds and removes features. The cadence keeps client sites tracking the moving target.
Monthly (automated)
Section titled “Monthly (automated)”- Daily audit scan against the Framix scorecard; monthly digest to client.
- Content-freshness scan: flag posts older than 12 months.
- AI-referrer traffic summary, segmented by
ChatGPT-User,ClaudeBot,PerplexityBot,Google-Extended,OAI-SearchBot. - IsItAgentReady score tracking; alert on any check regression.
- Cloudflare AI Crawl Control summary (if zone is on Cloudflare).
Quarterly
Section titled “Quarterly”- Full 5-pillar scorecard reviewed with client.
- Citation Share of Voice report against named competitors.
- Content backlog refreshed from audit findings.
- Standards review — any RFC, SEP, or vendor-spec change rolls into plugins within 30 days of publication.
- Feature-flag registry reviewed: which emerging specs to keep on, which to roll forward, which to drop.
90-day kill criteria
Section titled “90-day kill criteria”If any of the following are true at day 90, the engagement’s Phase 3 (capability protocols, MCP, agent skills, commerce) is cancelled for that property and budget redirects to Pillar 3 content work.
| Kill criterion | Action if true |
|---|---|
| AI-referrer traffic not up ≥ 20% from baseline | Pause capability protocols; redirect spend to Pillar 3 (authority, citations, freshness) |
| Citation Share of Voice < 5% in tracked categories | Audit content authority, backlinks, topical clustering; add primary-source instrumentation |
| Citation tracker TCO > $500/mo and not directly informing decisions | Swap to a cheaper tier (Profound, Semrush AI Visibility) or reduce prompt-library scope |
| IsItAgentReady scoring criteria materially changed (40%+ of checks updated) | Realign Framix audit scanner; ship plugin minor-version within 30 days |
| Cloudflare-fronted features (Markdown for Agents, Content Signals, Redirects for AI Training) silently disabled at zone | Restore at zone level; add zone-config monitoring to handoff runbook |
Survival criteria (need at least one true)
Section titled “Survival criteria (need at least one true)”- Page cited in ChatGPT, Perplexity, Gemini, or Claude answer for a tracked prompt — with the URL appearing in the citation block.
- Consistent daily crawl from
ChatGPT-User,PerplexityBot,ClaudeBot,Google-Extended,OAI-SearchBot. - First page-level citation (not brand-only mention) recorded in citation tracker.
- AI-referrer traffic measurable and growing month-over-month.